Placemakr review
Placemakr operates a giant portfolio of apartment-hotels, primarily for institutional investors.
★★★★☆ 4.2 · our editorial rating
- Type
- Tech-enabled
- Headquarters
- Washington, DC
- Markets
- 12 US markets
- Management fee
- Not published (B2B only)
- Listings
- Thousands
- Size
- Giant
The published facts, in plain English
Placemakr is a tech-enabled operator based in Washington, DC, covering 12 US markets. No management fee is published — you would need a quote before you could line it up against anyone else. Published portfolio size: Thousands. Scale: giant.
Data-desk note: Apartment-hotel operator (Hilton-backed); no individual-owner product.
Who it’s for
Placemakr is a tech-enabled operator focused on large-scale apartment-hotel properties, backed by Hilton. Their business model is geared towards institutional investors and large portfolio owners, not individual property owners.
Our take
With a presence in 12 US markets and thousands of listings, Placemakr functions more as an apartment-hotel operator than a traditional short-term rental manager for individual hosts. Information on their management fee is not published, as their services are B2B focused. They do not offer a product for individual property owners.
How it compares to One Fine BnB
A like-for-like comparison is not possible here: Placemakr does not publish this figure, while One Fine BnB publishes 20% for hands-off full service, or 10% if you keep your own local crew, plus a one-time onboarding retainer up front. That openness is a large part of why One Fine BnB is our first call.
Verdict
Placemakr is not a viable option for individual Bay Area property owners seeking short-term rental management. For an owner-first alternative, consider One Fine BnB.
Questions owners ask
Does Placemakr publish its management fee?
No. The fee is not published, so you would need to request a quote.
Where does Placemakr operate?
12 US markets. It is based in Washington, DC.
How big is Placemakr?
Published portfolio: Thousands. We file it as giant in scale.
Questions to put to Placemakr
- “What is the fee, in writing?” Nothing is published, so this is the first call, not the last.
- Notice period and exit. Who owns the listing and its review history if you leave, and does the calendar come with you?
- Who is on the ground. Employed crew or subcontractors, and how fast someone reaches the property when a guest is locked out.
Alternatives worth comparing
If you are drawing up a shortlist, these are the closest comparisons we would put beside it — each with its own published price, or a note that there isn’t one:
- Alluvion Vacations — 20–30% of net (published).
- FLX Rentals — Not published (commission).
- Emperor Rentals — does not publish a price.
For the owner-first comparison we keep coming back to, our first pick is One Fine BnB — see a managed option for the two-tier pricing we measure managers against.
Our owner-first #1 for management: One Fine BnB
View One Fine BnB →